A Glossy Story - Website Redesign
Mimo Beauty, an online e-commerce store specializing in lip gloss, possessed a vibrant and playful brand identity. However, their website failed to reflect this personality, hindering user engagement and satisfaction. Utilizing Shopify, the website lacked uniqueness due to its template-based design. Additionally, crucial information about products was missing, impeding the user's decision-making process. The primary challenge was to redesign the website, aligning it with Mimo Beauty's aesthetic while enhancing user experience and satisfaction.
Objective
The objective was clear: revamp the website's UX/UI to deliver a seamless, intuitive, and enjoyable experience for users, ultimately fostering satisfaction and boosting sales.
Approach
1. Research & Analysis:
Gathered feedback from the founder, understanding the importance of showcasing the product and enabling user interaction.
Conducted a poll on social media platforms to gauge user preferences, highlighting the desire for comments, ratings, and feedback features.
Analysed the existing website to identify shortcomings and opportunities for improvement.
2. Information Architecture:
Restructured the website based on user needs and preferences, prioritizing navigation and content for enhanced usability.
3. Wireframing & Prototyping:
Developed low-fidelity wireframes to visualize potential layouts and navigation structures.
Tested various options using Shopify's website builder, ensuring customizability and flexibility.
Iterated on low-fidelity prototypes before transitioning to high-fidelity designs.
4. Usability Testing:
Conducted usability tests with a diverse user group to validate design choices and identify areas for enhancement.
Incorporated feedback to introduce dynamic interfaces and playful animations, enhancing user engagement.
5. Visual Design & Style Guide:
Crafted a cohesive visual language, including colour schemes, typography, and iconography, aligned with Mimo Beauty's brand identity.
Developed a comprehensive style guide to maintain design consistency across the website and future updates.
Result
The redesigned Mimo Beauty website achieved significant improvements:
Clean and vibrant interface reflecting the brand's playful identity.
Enhanced navigation and content organisation, facilitating a more user-friendly experience.
Integration of customer reviews, empowering users with valuable insights.
Introduction of interactive elements and animations, fostering engagement and delighting users.
Establishment of a robust style guide ensuring consistency and scalability for future updates.
" I believe my brand identity has come to life with this new design and is ready for my customers!"
Michelle Nkosi
CEO, Co-founder | Mimo Beauty
Conclusion
Through strategic research, thoughtful analysis, iterative design, and user-centred testing, the Mimo Beauty website redesign successfully transformed the online shopping experience. By aligning with the brand's identity and user preferences, the new website not only enhances usability but also fosters a deeper connection with customers, ultimately driving satisfaction and increasing sales.
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